ERTH Unveils Refreshed Branding: A Reflection of our Commitment to Modernization

Ingersoll, ON — ERTH is excited to unveil refreshed branding that reflects our ongoing commitment to modernization, innovation, and progress.

The refreshed branding retains ERTH’s recognizable brand colours and legacy font, while reimagining the four blocks that have long symbolized our diverse capabilities and services. The new design presents a clean, modern look that is adaptable across both digital and physical applications.

“As we modernize our fleet, grid, technology and facilities, now is the time to modernize our brand as well,” said Chris White, President and CEO of ERTH Corporation. “Our refreshed branding honours our legacy while embracing a clean, modern look.”

The rollout of ERTH’s new branding will follow a phased approach. Digital assets will be updated immediately, while print materials will be refreshed gradually as existing stock is depleted to reduce waste and cost. Large-scale assets such as signage and fleet vehicles will be updated over time.

This brand refresh is more than just a visual update, it represents ERTH’s dedication to continuous improvement and to delivering exceptional value to the customers and communities we serve.

What will be changing?

While our look may be changing slightly, our commitment to delivering high-quality, reliable service remains the same. Here’s what you can expect to see as part of our phased rollout:

• Digital assets, including our website, social media, customer portal, mobile app, outage map, and email signatures, will be updated immediately
• Bills, documents and letters will be updated starting in July
• Printed materials and physical items will be updated as they need to be replaced
• Fleet vehicles and signage will be updated gradually over time

Will the brand refresh impact ERTH Power rates?

The brand refresh is being managed within existing budgets, with a digital-first focus and a gradual approach to updating physical assets; therefore, it will not impact rates.

About ERTH Power Corporation

ERTH Power Corporation is a local distribution company (LDC) that provides safe and efficient delivery of electricity to approximately 25,000 residential and commercial customers within our licensed boundaries, including the municipalities of Aylmer, Port Stanley, Belmont, Ingersoll, Thamesford, Otterville, Norwich, Burgessville, Beachville, Embro, Tavistock, Clinton, Mitchell, Dublin, and Goderich. For further details on ERTH Power Corporation, please visit www.erthpower.com.